Bling! The bulb lights up when Tom has yet another idea of a different way to catch Jerry- obviously in vain. But this representation of an idea has formed an unnecessary, rather, inaccurate image in our minds about having an idea- The illuminating bulb.
Why do we need rebranding of a concept? Basically, how a brandmark or a logo depicts a brand, a symbol represents a concept or a word. Semiotics is the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. The semiotics of a bulb lighting up on having an idea limits the value of the process, which is why we need to rebrand (rethink) this concept. This imagery of a bulb has entered the conversational periphery through emojis.💡 This reduces the depth of idea generation to a single moment of the inspirational peak. Also, discrediting the process of marination of the concept in the subconscious among other processes, which could be going on for days to even decades. Idea generation is like the process of kick-starting a bike with a cold engine. It would take many kicks to have the engine running. You must’ve tried kicking the kick-starter ten times and faile...